Let me get this straight. Scarlett "hearts" Rbk?
Could there be a more pointless celebrity endorser than Scarlett Johansson suddenly signing with (or as they put it "heart-ing") Reebok? If you're going to spend millions on a celeb, why not pick one with at least a tangential relationship with the brand? I saw 'Match Point.' The closest she got to physical activity was being on the receiving end of an oily rub-down from Jonathan Rhys-Meyers.
One hopes this isn't the beginning of a trend. You know, Star hearts McD's, Britney hearts KFC, Courtney hearts Rehab, Tom hearts OTL8CoSInc. (Operating Thetan Level 8, Church of Scientology Inc.)
And c'mon Reebok, what's with the Rbk? Try pronouncing it. It's the sound a fourteen year old makes after downing their first bottle of Strawberry Boone's.
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