Nissan Maxima campaign is hot hot hot [via AdLand].
Very nice idea here. A new outdoor campaign for the Nissan Maxima shows the car literally melting trash cans, lampposts, and bicycles. Looking at the pictures, I realized that I actually walked past this installation on Third Avenue last night and didn't notice it. I saw the melted wild postings and thought to myself, "That's an odd art direction choice." Had I removed my head from my ass, perhaps I would have seen everything else.
